Posted at 2:18 PM Jul 25, 2008
Murielle Scherre designs lingerie that is both super-sexy and highly wearable for her small company La Fille D'O in her home/shop in Ghent, Belgium. We met at the Pinched festival in Amsterdam in June and got to talking, so I thought a follow up interview would be lovely.
Naked City editor Audacia Ray had questions for Murielle about her creative process, the lingerie business in Europe, and her special approach to shooting photos of models wearing her designs.
Audacia Ray: What inspired you to start your business and what inspires the designs you make?
Murielle Scherre: Simple things inspired me to start, but I find it’s the more complex things that keep me going. The start was mainly about being intrigued by the human body, so in the academy I was working with sports-influenced shapes and performance fabrics and seams that are body dynamic. But I found something missing: the excitement, the fire. I didn’t want to do just functional stuff. I wanted fun and games. And if you add those to performance and close to the body wear, you soon get to the field of lingerie. Or at least that is what I thought. I quickly found out that was not the other brands’ motivation since they mainly surf on the commercial wave. Humor, sex and adoration for the human body is hard to find in most other brands so I decided I could do better.
When I design lingerie or when I need to decide on a project or a look for a show or whatever, if it’s linked to my brand I will think of something I would like to see happening in other brands. I try to think as a consumer, I think of the demand. I don’t want to be the stuck up designer bitch who saw the light and is so nice to share her wisdom of what we plebeians want. I don’t want that and I don’t need it. If I see a brand I need to feel that the people behind it have it in their blood. I want to be seriously crazy about it. In love with every single one of their products, willing to lose and arm for it. I want the product to be clever but also naïve in a way. I want the designs to become a second skin that draws the eye of the beholder to where I want it. And the next time I hold that piece, I want it to give me a flash back of every single memory it holds, of each adventure it had. I want that adventure slightly showing by my blushing cheeks. That’s how I do my designs – ior at least I try to.
Three more questions and their answers -and more pictures- after the jump.
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Categories:
Dressed for Sex, Four on the Floor: Interview
Tags: fashion, lingerie, panties, pin-up, style