So you're on a dating site and you're meeting people and things are, well, you know, fairly good. Between weirdos and air heads, you're meeting cool people, going on dates, and so on. And then, a notification from the site unlike the others shows up: "We have the data on your attractiveness," the subject says.

Being a vain person, you click to read the e-mail.

As Mashable reported in June, the dating site OKCupid has started to separate its better looking users from its less attractive ones. Those who fall into the hotter category now show up more frequently on other hot users' searches and less on those of the less attractive.

As the e-mail explains, they used data from click-throughs on profile photos, along with their Quiver and QuickMatch features, which are basically a rating system on their site.

Is this shallow? Mashable asked. We're sure our friend Anonymous up there isn't minding it one bit.